Abby Shirke is a recent graduate of Western University, where he earned his bachelors in Media, Information & Technoculture, with a specialization in marketing, communications, analytics, and project coordination. Prior to joining DSMA, he interned at Royal Bank of Canada as a Communications Business Intelligence Analyst, where he supported cross-functional teams through strategic communications planning, stakeholder engagement, and data-driven decision-making. As the industry continues to evolve through consolidation, digital transformation, and shifting customer demands, Abby, in his role as a Digital Marketing Coordinator at DSMA, will leverage his analytical and strategic expertise to support the organization’s marketing and communications efforts. Outside of work, Abby is a photographer, sailor, and car enthusiast. He is driven by the belief that the best outcomes come from combining genuine curiosity with disciplined execution.