Marc Daigle joins DSMA as Director of Business, bringing over 40 years of experience in the automotive industry. He began his career with Honda Canada, gaining a strong foundation in dealership operations and manufacturer-dealer relations, and later served as General Manager and co-owner of major dealerships, including Longueuil Toyota for more than 30 years and Honda Laval, while simultaneously managing a fleet rental company of over 700 vehicles, ultimately leading to the recent sale of these businesses. Throughout his career, Marc has focused on building high-performing teams, driving sustained growth, implementing effective, long-lasting management practices underpinned by strong financial oversight, and contributing to the industry through provincial and national leadership roles, including two terms as Chair of national dealer-manufacturer advertising and communications committees and participation in performance-focused groups for over 25 years. Based in Quebec, Marc now brings his extensive expertise to support DSMA clients in strategic business transitions, including succession planning and transformation initiatives, applying a practical, relationship-driven approach to every engagement.