With more than 25 years of automotive industry experience, Nicole Martin has built a career helping dealership owners improve profitability, increase enterprise value, and implement wealth-building and tax-efficient ownership strategies. Her background spans dealership operations, F&I, SaaS technology, profit participation programs, and strategic business development, giving her a unique perspective on the factors that drive both dealership performance and long-term shareholder value. Throughout her career, Nicole has partnered directly with Dealer Principals across the Midwest, helping them identify performance opportunities, strengthen operations, preserve wealth, and maximize the value of their businesses. Her experience extends beyond dealership profitability to include strategies that support long-term financial growth, succession planning, and value creation throughout the ownership lifecycle. Nicole has held leadership positions with some of the automotive industry's most respected organizations, including CDK Global, Ally Financial, and Protective Asset Protection. During her career, she earned multiple top-performer recognitions, including President's Club, Champions Club, and Circle of Excellence honors. She also played a key role in developing sales strategies, training programs, and business growth initiatives that drove record new business acquisition and dealership engagement across multiple markets. Known for her consultative approach, strong industry relationships, and ability to navigate complex business discussions, Nicole combines operational expertise with a deep understanding of dealership value drivers. Whether advising on profitability, growth opportunities, ownership structures, or exit planning, she is committed to helping dealers make informed decisions that strengthen both their businesses and their personal wealth. Based in Chicago, Nicole serves as an M&A Associate with DSMA - Dealer Solutions Mergers & Acquisitions, where she works closely with dealership owners throughout the Midwest on valuations, succession planning, acquisitions, divestitures, and strategic growth opportunities. Her passion for helping dealers build, grow, and ultimately realize the full value of their businesses has made her a trusted advisor to clients at every stage of dealership ownership.