Seana is a seasoned automotive executive with over 30 years of experience across Canada, the US, and Australia. Her diverse background spans OEMs, dealership groups, financial institutions, and technology providers—giving her a well-rounded understanding of the entire dealership lifecycle.
She has held senior leadership roles in sales, marketing, retail network, and aftersales at Ford Motor Company, led dealer finance operations at Scotiabank, managed multi-brand dealership operations, and served as EVP for a SaaS company supporting OEMs across North America and Australia.
Seana’s strength lies in helping both buyers and sellers make confident, strategic decisions. For sellers, she brings expertise in valuation, market positioning, and deal readiness. For buyers, she offers insight into dealership operations, financing, and long-term growth planning.
Her leadership is grounded in strategic planning, project execution, marketing, B2B and B2C selling, and transformational change. She holds a Bachelor of Commerce from Dalhousie University and is a graduate of the Tuck School of Business Global Leadership executive program.
With Seana’s deep industry insight and results-driven approach, DSMA clients benefit from a trusted advisor who knows how to unlock opportunity, minimize risk, and navigate complex transactions with confidence.