{"id":183568,"date":"2024-06-20T10:06:47","date_gmt":"2024-06-20T14:06:47","guid":{"rendered":"https:\/\/dsma.com\/open-point-and-dealer-profile-packages-what-they-are-and-when-you-need-one\/"},"modified":"2024-06-28T09:20:35","modified_gmt":"2024-06-28T13:20:35","slug":"open-point-and-dealer-profile-packages-what-they-are-and-when-you-need-one","status":"publish","type":"post","link":"https:\/\/dsma.macroblu.com\/fr\/open-point-and-dealer-profile-packages-what-they-are-and-when-you-need-one\/","title":{"rendered":"Portfolios de candidature au manufacturier et Portfolios d\u2019application de nouvelle banni\u00e8re : QUE SONT-ILS ET QUAND SONT-ILS N\u00c9CESSAIRES ?"},"content":{"rendered":"<p><a href=\"https:\/\/dsma.macroblu.com\/open-point-and-dealer-profile-packages-what-they-are-and-when-you-need-one\/oppdpp\/\" rel=\"attachment wp-att-182287\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-182287\" src=\"https:\/\/dsma.macroblu.com\/wp-content\/uploads\/2024\/06\/oppdpp.png\" alt=\"\" width=\"5200\" height=\"3152\" \/><\/a><\/p>\n<p>L\u2019achat d\u2019une concession est une d\u00e9cision importante qui implique l\u2019examen minutieux de divers facteurs et le respect de processus sp\u00e9cifiques d\u00e9finis par les manufacturiers automobiles. Qu\u2019il s\u2019agisse d\u2019acqu\u00e9rir une concession existante ou de saisir une opportunit\u00e9 de point d\u2019ouverture, les acheteurs potentiels doivent franchir une s\u00e9rie d\u2019\u00e9tapes afin d\u2019obtenir l\u2019approbation de l\u2019\u00e9quipementier de leur choix. Dans cet article, nous allons nous pencher sur les deux principales fa\u00e7ons d\u2019acqu\u00e9rir une concession et explorer les documents cruciaux que sont les Portfolios de candidature au manufacturier (PCM) et les Portfolios d\u2019application de nouvelle banni\u00e8re (PANB).<\/p>\n<p>1. Le premier sc\u00e9nario d\u2019acquisition d\u2019une concession consiste \u00e0 acheter une concession existante de son propri\u00e9taire actuel ou d\u2019un groupe de propri\u00e9taires. Dans ce cas, l\u2019acheteur acquiert tous les actifs de la concession, y compris les biens immobiliers, les b\u00e2timents, les stocks et les b\u00e9n\u00e9fices pr\u00e9vus pour une p\u00e9riode donn\u00e9e. Toutefois, la d\u00e9cision finale concernant l\u2019approbation du nouveau propri\u00e9taire de la concession revient \u00e0 l\u2019\u00e9quipementier de la marque. En effet, les acheteurs potentiels doivent leur soumettre leurs plans d\u2019affaires et projections financi\u00e8res d\u00e9taill\u00e9s dans le cadre de leur Portfolio de candidature au manufacturier (PCM). Ces dossiers fournissent des informations d\u00e9taill\u00e9es sur les projets de l\u2019acheteur relatifs \u00e0 la croissance de la concession sous la banni\u00e8re de la marque. Outre l\u2019acquisition de concessions existantes, les Portfolios de candidature au manufacturier (PCM) sont essentiels pour assurer une succession en douceur pour les concessions de type familial. En effet, bien que l\u2019h\u00e9ritier de l\u2019ancien propri\u00e9taire souhaite prendre la rel\u00e8ve, l\u2019approbation des \u00e9quipementiers n\u2019est pas garantie. Par cons\u00e9quent, il est essentiel de pr\u00e9senter un PCM complet d\u00e9crivant les qualifications du successeur, son plan d\u2019affaires et son engagement envers la marque pour obtenir l\u2019approbation de ceux-ci. Cette approche strat\u00e9gique permet de s\u2019assurer que l\u2019h\u00e9ritage de la concession se poursuit de mani\u00e8re transparente sous le nouveau propri\u00e9taire, en maintenant \u00e0 la fois la coh\u00e9rence de la marque et la satisfaction des clients. En s\u2019appuyant sur leur PCM, les acheteurs potentiels peuvent aborder le processus de succession en toute confiance et augmenter leurs chances d\u2019obtenir l\u2019approbation de l\u2019\u00e9quipementier pour leur objectif d\u2019acquisition de la concession.<\/p>\n<p>2. Le second sc\u00e9nario, connu sous le nom d\u2019opportunit\u00e9 de concession en point ouvert, se pr\u00e9sente lorsque l\u2019\u00e9quipementier cherche \u00e0 \u00e9tablir une nouvelle concession franchis\u00e9e dans une zone g\u00e9ographique sp\u00e9cifique. En g\u00e9n\u00e9ral, cette zone conna\u00eet une croissance d\u00e9mographique et abrite un nombre important de clients fid\u00e8les \u00e0 la marque. Dans le sc\u00e9nario d\u2019achat en point ouvert, l\u2019\u00e9quipementier informe les concessionnaires existants de ses intentions et ouvre l\u2019appel d\u2019offres aux acheteurs potentiels afin qu\u2019ils puissent appliquer pour l\u2019approbation de la franchise dans la zone propos\u00e9e. Contrairement \u00e0 l\u2019achat d\u2019une concession existante, l\u2019adjudicataire d\u2019un point ouvert n\u2019a pas besoin de payer pour plusieurs ann\u00e9es de b\u00e9n\u00e9fices pr\u00e9vus. Par cons\u00e9quent, le prix d\u2019acquisition d\u2019une concession \u00ab open point \u00bb est g\u00e9n\u00e9ralement inf\u00e9rieur \u00e0 celui d\u2019une concession \u00e9tablie.<\/p>\n<p>Dans le paysage hautement concurrentiel des opportunit\u00e9s de points ouverts, les acheteurs potentiels doivent se distinguer des autres concessionnaires et groupes de concessions potentiels qui postulent pour le m\u00eame emplacement. Bien que le fait de poss\u00e9der une autre concession de la m\u00eame franchise puisse \u00eatre un avantage, ce n\u2019est pas une condition pr\u00e9alable \u00e0 l\u2019examen de la candidature. Les constructeurs attribuent des points ouverts en fonction de leur \u00e9valuation des qualifications du candidat, notamment de ses ressources financi\u00e8res, de son expertise op\u00e9rationnelle et de ses performances potentielles sur le march\u00e9. Lorsqu\u2019ils soumettent leur portfolio d\u2019application de nouvelle banni\u00e8re\/ (PANB), les acheteurs doivent d\u00e9montrer qu\u2019ils sont capables d\u2019ouvrir et d\u2019exploiter la concession avec succ\u00e8s. Ils doivent notamment prouver qu\u2019ils sont en mesure de r\u00e9pondre aux exigences en mati\u00e8re de fonds de roulement et qu\u2019ils respectent les crit\u00e8res sp\u00e9cifiques d\u00e9finis par le constructeur, notamment en ce qui concerne les biens immobiliers et la taille de l\u2019\u00e9tablissement. En outre, la recherche et l\u2019obtention d\u2019une propri\u00e9t\u00e9 appropri\u00e9e pour la concession peut \u00eatre un processus complexe, n\u00e9cessitant souvent l\u2019approbation des autorit\u00e9s gouvernementales locales, ce qui ajoute encore \u00e0 la complexit\u00e9 et \u00e0 la dur\u00e9e du processus d\u2019acquisition.<\/p>\n<p>Dans les deux cas, la cl\u00e9 du succ\u00e8s r\u00e9side dans la pr\u00e9paration et la pr\u00e9sentation d\u2019un argumentaire convaincant \u00e0 l\u2019\u00e9quipementier de la marque. C\u2019est l\u00e0 que les Portfolios de candidature au manufacturier (PCM) et les Portfolios d\u2019application de nouvelle banni\u00e8re (PANB) entrent en jeu. Un Portfolio de candidature au manufacturier (PCM) est un document complet pr\u00e9sent\u00e9 \u00e0 l\u2019\u00e9quipementier lors de l\u2019achat d\u2019une concession existante. Il d\u00e9crit la vision de l\u2019acheteur, sa stabilit\u00e9 financi\u00e8re, ses plans op\u00e9rationnels et ses strat\u00e9gies de croissance et de rentabilit\u00e9. D\u2019autre part, un portfolio d\u2019application de nouvelle banni\u00e8re (PANB) est soumis \u00e0 l\u2019\u00e9quipementier lorsqu\u2019il est en lice pour une opportunit\u00e9 de point ouvert. Ce document met en \u00e9vidence l\u2019ad\u00e9quation de l\u2019acheteur avec l\u2019emplacement propos\u00e9, l\u2019analyse du march\u00e9, le paysage concurrentiel et le potentiel de r\u00e9ussite.<\/p>\n<p>Dans les deux cas, la qualit\u00e9 et la force de persuasion de ces dossiers peuvent avoir un impact significatif sur la probabilit\u00e9 d\u2019approbation par l\u2019OEM. C\u2019est l\u00e0 que DSMA intervient. DSMA est sp\u00e9cialis\u00e9e dans l\u2019aide aux acheteurs pour qu\u2019ils s\u2019y retrouvent dans les complexit\u00e9s de l\u2019acquisition d\u2019une concession et qu\u2019ils obtiennent l\u2019approbation des \u00e9quipementiers de marque. Gr\u00e2ce \u00e0 ses Portfolios de candidature au manufacturier (PCM) et les Portfolios d\u2019application de nouvelle banni\u00e8re\/ (PANB) haut de gamme, DSMA s\u2019assure que les acheteurs pr\u00e9sentent des dossiers convaincants qui trouvent un \u00e9cho aupr\u00e8s des OEM, facilitant ainsi les acquisitions r\u00e9ussies de concessions.<\/p>\n<p>La firme offre \u00e9galement une autre trousse d\u2019application : l\u2019Aide \u00e0 la candidature (AC) de DSMA. Celle-ci offre un soutien inestimable aux acheteurs potentiels qui cherchent \u00e0 acqu\u00e9rir une concession existante. Dans le cadre de ce programme, DSMA prend en charge la compilation et la soumission du dossier de candidature de l\u2019\u00e9quipementier, en veillant \u00e0 ce que tous les documents et informations n\u00e9cessaires soient m\u00e9ticuleusement pr\u00e9par\u00e9s et pr\u00e9sent\u00e9s.<br \/>\nQu\u2019il s\u2019agisse d\u2019acheter une concession existante ou de saisir une opportunit\u00e9 de point ouvert, DSMA dote les acheteurs des outils et de l\u2019expertise n\u00e9cessaires pour naviguer dans le processus en toute confiance et atteindre leurs objectifs dans l\u2019industrie automobile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019achat d\u2019une concession est une d\u00e9cision importante qui implique l\u2019examen minutieux de divers facteurs et le respect de processus sp\u00e9cifiques d\u00e9finis par les manufacturiers automobiles. Qu\u2019il s\u2019agisse d\u2019acqu\u00e9rir une concession existante ou de saisir une opportunit\u00e9 de point d\u2019ouverture, les acheteurs potentiels doivent franchir une s\u00e9rie d\u2019\u00e9tapes afin d\u2019obtenir l\u2019approbation de l\u2019\u00e9quipementier de leur choix. [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":183477,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[754],"tags":[],"coauthors":[753],"class_list":["post-183568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acheter-une-concession"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Portfolios de candidature au manufacturier et Portfolios d\u2019application de nouvelle banni\u00e8re : QUE SONT-ILS ET QUAND SONT-ILS N\u00c9CESSAIRES ? | DSMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dsma.macroblu.com\/fr\/open-point-and-dealer-profile-packages-what-they-are-and-when-you-need-one\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portfolios de candidature au manufacturier et Portfolios d\u2019application de nouvelle banni\u00e8re : QUE SONT-ILS ET QUAND SONT-ILS N\u00c9CESSAIRES ? | DSMA\" \/>\n<meta property=\"og:description\" content=\"L\u2019achat d\u2019une concession est une d\u00e9cision importante qui implique l\u2019examen minutieux de divers facteurs et le respect de processus sp\u00e9cifiques d\u00e9finis par les manufacturiers automobiles. Qu\u2019il s\u2019agisse d\u2019acqu\u00e9rir une concession existante ou de saisir une opportunit\u00e9 de point d\u2019ouverture, les acheteurs potentiels doivent franchir une s\u00e9rie d\u2019\u00e9tapes afin d\u2019obtenir l\u2019approbation de l\u2019\u00e9quipementier de leur choix. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dsma.macroblu.com\/fr\/open-point-and-dealer-profile-packages-what-they-are-and-when-you-need-one\/\" \/>\n<meta property=\"og:site_name\" content=\"DSMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dsmaautobuysell\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-20T14:06:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-28T13:20:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dsma.macroblu.com\/wp-content\/uploads\/2024\/06\/oppdpp-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"621\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maxim Ginsburg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maxim Ginsburg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dsma.macroblu.com\/fr\/open-point-and-dealer-profile-packages-what-they-are-and-when-you-need-one\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dsma.macroblu.com\/fr\/open-point-and-dealer-profile-packages-what-they-are-and-when-you-need-one\/\"},\"author\":{\"name\":\"Maxim Ginsburg\",\"@id\":\"https:\/\/dsma.macroblu.com\/fr\/#\/schema\/person\/9ac2d8dc5351da93f02fba2ace6a4f13\"},\"headline\":\"Portfolios de candidature au manufacturier et Portfolios d\u2019application de nouvelle banni\u00e8re : QUE SONT-ILS ET QUAND SONT-ILS N\u00c9CESSAIRES ?\",\"datePublished\":\"2024-06-20T14:06:47+00:00\",\"dateModified\":\"2024-06-28T13:20:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dsma.macroblu.com\/fr\/open-point-and-dealer-profile-packages-what-they-are-and-when-you-need-one\/\"},\"wordCount\":1204,\"publisher\":{\"@id\":\"https:\/\/dsma.macroblu.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/dsma.macroblu.com\/fr\/open-point-and-dealer-profile-packages-what-they-are-and-when-you-need-one\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dsma.macroblu.com\/wp-content\/uploads\/2024\/06\/oppdpp-1.png\",\"articleSection\":[\"Acheter une concession\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dsma.macroblu.com\/fr\/open-point-and-dealer-profile-packages-what-they-are-and-when-you-need-one\/\",\"url\":\"https:\/\/dsma.macroblu.com\/fr\/open-point-and-dealer-profile-packages-what-they-are-and-when-you-need-one\/\",\"name\":\"Portfolios de candidature au manufacturier et Portfolios d\u2019application de nouvelle banni\u00e8re : QUE SONT-ILS ET QUAND SONT-ILS N\u00c9CESSAIRES ? 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