Chris Hawley is a dealership strategist and trusted advisor with extensive experience helping owners cut through complexity and make high-impact decisions. His career spans operations, ownership groups, OEM-adjacent roles, and national financial services organizations, giving him a rare, 360-degree perspective on the automotive industry. Over the years, he has partnered with hundreds of dealers across the U.S., helping them improve profitability, strengthen leadership teams, professionalize processes, and prepare for strategic transactions. He is especially valued for his ability to simplify complex problems, align stakeholders, and create practical, actionable paths forward.
In his role at DSMA, Chris leverages his experience across variable operations, fixed operations, F&I, reinsurance, digital retailing, and acquisitions to help dealerships identify what drives—or drains—value. His expertise lies not in theory, but in pattern recognition: understanding where dealerships get stuck, where profits quietly leak, and which levers matter most across markets and cycles.
His dedication to his clients’ success, combined with a daily focus on delivering real, tangible value, sets him apart. For dealers who value straight answers over sales pitches and clarity over comfort, he offers a no-nonsense approach grounded in experience and candor—providing honest guidance even when it’s uncomfortable.