DSMA ANNOUNCES LAUNCH OF VERTEX, EXPANDING ITS M&A ADVISORY PLATFORM INTO AUTOMOTIVE TECHNOLOGY

NEW JOINT VENTURE COMBINES DSMA’S ESTABLISHED AUTOMOTIVE M&A EXPERTISE WITH SPECIALIZED TECHNOLOGY EXPERIENCE TO SERVE AUTOMOTIVE TECHNOLOGY FOUNDERS AND INVESTORS IN THE $5 MILLION TO $25 MILLION REVENUE RANGE.

NAPLES, FL – October 30, 2026 – Dealer Solutions Mergers & Acquisitions (DSMA), a global automotive M&A advisory firm, today announced the launch of Vertex, a DSMA Company, a specialized sell-side mergers and acquisitions advisory firm dedicated exclusively to automotive technology companies.

The launch represents the latest expansion of DSMA’s advisory platform, extending its established transaction capabilities and automotive industry relationships into the technology businesses supporting the evolution of automotive retail.

Vertex, a joint venture between DSMA and Co-Founder Tyler Hall, combines automotive technology operating experience with DSMA’s established M&A infrastructure, industry intelligence, and extensive network of dealership owners, automotive executives, and investors.

“For more than 15 years, DSMA has worked alongside dealers as technology has transformed nearly every part of automotive retail,” said Farid Ahmad, Founder & CEO, DSMA. “Through more than 575 transactions and 2,500 dealership valuations, we have seen firsthand how deeply technology has become integrated into the dealership business. Vertex is uniquely positioned to leverage the strength of DSMA’s established M&A platform, extensive industry relationships, and transaction expertise, combining that foundation with specialized technology experience to deliver a powerful advisory offering for automotive technology founders.”

For DSMA’s established network of dealership owners, dealer groups, investors, and automotive industry partners, the launch of Vertex provides access to specialized M&A expertise in an increasingly important segment of the automotive industry. Whether exploring investments in automotive technology, evaluating strategic opportunities, or connecting technology business owners with experienced transaction advisors, DSMA’s expanded advisory platform offers additional resources and industry relationships to support informed business decisions.

Specialized M&A Expertise for Automotive Technology

Vertex was established to address a gap in the lower-middle market, where automotive technology founders often face a choice between technology advisors without deep automotive industry knowledge and automotive advisors without specialized technology transaction experience.

The firm focuses primarily on founder-led automotive technology companies generating approximately $5 million to $25 million in annual revenue, serving businesses across dealership management systems, digital retailing, fixed operations, F&I technology, automotive data and analytics, CRM, EV and fleet management, and other automotive technology platforms.

By combining firsthand automotive technology experience with access to DSMA’s dealership ecosystem, Vertex offers founders a distinct advantage in understanding buyer priorities, identifying strategic opportunities, and positioning their businesses to maximize value in a competitive M&A market.

Built by Operators for Founders

Vertex’s leadership combines technology operating experience with investment banking and M&A backgrounds, giving founders access to advisors who understand both the transaction process and the realities of building, scaling and exiting a company.

That experience shapes Vertex’s approach to M&A, from preparing a company for market and positioning its strategic value to identifying buyers, creating competitive tension and navigating decisions beyond headline valuation.

“Our team has sat in the founder’s seat,” said Tyler Hall, Co-Founder of Vertex. “Selling a company is not simply a financial transaction. For many founders, it represents years of work. They deserve an advisor who understands both what they have built and the market they built it in.”

Comprehensive Advisory Services and Strategic Growth

Beyond traditional sell-side M&A advisory, Vertex offers Exit Readiness, helping founders evaluate their business, strengthen positioning and prepare for future transactions, and Buyer Radar™, a confidential service designed to assess potential buyer interest without committing to a formal sale process.

The launch of Vertex represents another milestone in DSMA’s strategic expansion beyond traditional dealership M&A. As the organization continues to develop specialized advisory businesses across complementary industries, Vertex establishes a dedicated presence in automotive technology, further diversifying DSMA’s capabilities and creating new opportunities across the automotive ecosystem.

For more information about Vertex, visit www.vertexbydsma.com.

About Vertex

Vertex, a DSMA Company, is a sell-side M&A advisory firm focused exclusively on automotive technology companies. Vertex combines automotive technology operating experience, M&A execution capabilities, relationships with strategic and financial buyers, and DSMA’s established network across the automotive retail ecosystem. The firm primarily serves founder-led automotive technology companies generating approximately $5 million to $25 million in annual revenue. For more information, visit www.vertexbydsma.com.

VERTEX COMPANY CONTACT:

Tyler Hall
Founder & Managing Partner, Vertex
480.534.0746
tyler.hall@dsma.com

About DSMA

Dealer Solutions Mergers & Acquisitions (DSMA) is the world’s leading automotive mergers and acquisitions advisory firm, providing dealership owners, dealer groups, investors, and OEM partners with expert guidance in buy-sell transactions, valuations, succession planning, OEM approval strategies, and strategic growth initiatives. With more than 575 dealerships successfully sold, 2,500+ dealership valuations completed, $8 billion in client value generated, and a global network of 75+ automotive M&A professionals, DSMA provides extensive transaction experience and relationships throughout the dealership ecosystem. For more information, visit www.DSMA.com.

DSMA COMPANY CONTACT:

Farid Ahmad
Founder & CEO, DSMA
416.844.5581
farid@dsma.com